HappyVille Wear

‘HappyVille Wear isn’t Playing!’

by : Audrey T. Nyamucherera

HappyVille Wear have something to say and premier to the people. Their bespoke garments and out the box artistry continue to bloom and capture the HappyVille way entirely. It’s just another day to some, but opportunity to another – HappyVille Wear.

Their collection of garments adorned and worn by handpicked models with pieces styled and curated specifically by HappyVille Wear are prescribed for the people. Visuals and imagery shot in and around the urban jungle that is Jozi(slang for Johannesburg). HappyVille is being brought to the people on live action runway with authenticity and real feel. HAPPYVILLE WEAR for the people!

This brand is like the sleeper Giant patiently waiting to boom on the whole world. HappyVille Wear isn’t playing! The brand coming in as a fashion house you shouldn’t be sleeping on(figuratively speaking). Already making its impact in the street wear scene locally – Johannesburg, South Africa. Their highly unique designs and very particular use of material; silk to suede, sheepskin lined jackets and can’t forget the leather latex pieces. Their materials choice and workmanship set them quite apart from all the rest in how they take ownership of such fabrics. The brand is experimental and very intentional, pieces aren’t just made to be pieces but personally designed and tailored to capture the eye and wearer in their glorious fashion(that’s a double entendre).

Watch out for HappyVille they up next!

IG: @happyvillewear

IG: @twcmagazine

Styling : @happyvillewear

Videography : @naomivisuals__

Photography : @naomivisuals__, @artvillain, @uno.gondo

Model: @tracymokgopo

Soundtrack : @thaii.ww ft Chimii